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The “your best e.l.f” campaign is one of the first beauty brands to feature in Apple’s vision OS app.
February 2, 2024
By: Rachel Klemovitch
Assistant Editor
e.l.f. Cosmetics is one of the first beauty brands to launch shopping apps for Apple Vision Pro, Apple’s first mixed reality platform. “Your best e.l.f.” visionOS is a spatial experience that has been designed to contextualize an assortment of 3D e.l.f. products. The app allows users to participate in “your best e.l.f.” campaign activities such as guided meditations and “Paint by Numbers” game. Environments in the app are designed after e.l.f. ‘holy grail’ products that are also available for purchase within the app.
View this post on Instagram A post shared by e.l.f. Cosmetics and Skincare (@elfcosmetics)
A post shared by e.l.f. Cosmetics and Skincare (@elfcosmetics)
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